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The Story

Charlie Betty Beauty is a multi award winning cruelty free and vegan cosmetics and lifestyle brand established in 2020.

Our aim is to inspire and empower people from all backgrounds to release and realise their true potential with our range of luxury cosmetics.

Charlie's mental health was at it's lowest during lock-down 2020, her one focus was to make sure that women who were in the same boat mentally were not alone. So with this, Charlie Betty's Beauty Hub was created, a small group of women on Facebook talking about all things beauty, fashion and more importantly, their mental health, the group grew to over 400 members in just over a month - this wasn't just a Facebook group, this was a family.

Through the group, Charlie found that there were so many women battling with deep depression and unresolved trauma and because of this, had totally lost their sense of self, paired with her own past traumas and mental health issues, Charlie was determined to encourage these ladies to find their passions in life again.

We found through the group, that having the freedom, and time, to experiment, apply and wear make up can help restore and establish a lasting sense of identity to overcome feelings of self-consciousness, to feel positive and strong, and this is where The Earth Palette was born, Charlie found peace of mind through spiritualism, getting back to basics, focusing on the world around her, and the ground beneath her feet. Incorporating this into her true passion in life, with over 14 years experience in the beauty industry under her belt, just made sense.

Charlie Betty Beauty is a brand with positivity, empowerment and spirituality at its core. We want to help people find themselves again, find their potential and show their creativity through the art of makeup

You are more than your mental health, We are more than makeup.




Hi ! Charlie Betty (Charlotte Elizabeth) here!

Beauty therapist and MUA of 14 years and long term sufferer of mental health problems.

In 'lockdown 2020', I was probably at my lowest with my MH, as were most people at the time, so I set up a Facebook group for women who have struggled with mental health issues to join a community where they were free to talk about issues they were having.
People weren’t able to see their friends, had lost touch with people, you know, there were a lot of people going through a rough time.

I centered the community around beauty and skincare and fashion to also create a fun environment for us all, where we could also get deep and get help when we needed it.

The support and love in the group was just phenomenal, I've never belonged to a community as strong as what we created, it was basically this that helped push me to create The Earth Palette.

My crutch has always been makeup, whenever I was having a down day, or my BDD was taking over, I found comfort in creating different looks on myself, makeup empowered me, made me feel fearless, made me feel like my true self, even from being a child, its always helped me express myself in so many different ways.

I'd worked in the beauty industry for over 12 years at that point and it was always in the back of my mind that I wanted to create my own version of beauty. I'd experienced a lot of stigma in beauty salons and similar places I'd worked, I felt like I wasn't pretty enough, 'normal' enough, I had tattoos, I had a 'strange' taste in music, I had different coloured hair, I was always the odd one out, I wasn't stereo-typically beautiful.

So I wanted to create something 'for the underdogs', something to prove you didn’t have to look a certain way, or be a certain way, I wanted to create make up for real people, who had real issues, who wanted to showcase their real selves.

With the support from my husband and my closest girls in the group. I based The Earth Palette on my journey of self-discovery, spirituality,  and freeing myself back into the universe.

I truly hope from this, Charlie Betty Beauty can help as many people as possible, find the freedom to be themselves, to express themselves, and to be unapologetically themselves.

Paint Splatter 1

MIND are an amazing charity who provide advice and support to empower anyone experiencing a mental health problems. Campaigning to improve services, raise awareness and promote understanding about Mental Health problems, which is why 1% of Charlie Betty Beauty's annual online sales will be donated to MIND.

Click here to learn more about the fantastic work Mind do.




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