About Us


This is Charlie, owner and creator of Charlie Betty Beauty.

With her passion and obsession with Beauty and Skincare, and qualifications in Beauty Therapy, Skincare and business studies under her belt, Charlie started her beauty therapy business in early 2017, offering treatments and retailing tried, tested and loved skincare products.

Fast forward to Lockdown 2020, with time on her hands and an overwhelming urge to help women around the world to feel comfortable in their skins and embrace their personalities and bodies, Charlie created a facebook group dedicated to expressing feelings and talking all things beauty, with regular live videos, tutorials, reviews and Table Talk Tuesdays.

It was at this stage Charlie finally managed to realise her lifelong dream, with the help and encouragement from the girls in the group, and 3 of her closest girlies, Charlie created The Earth Palette with the vision of an ongoing cosmetics line with a message of empowerment, a message to inspire everyone, regardless of gender or race to release their creativity and be the sassiest, most confident version of themselves.

Vegan, Sustainable & Cruelty Free

Charlie Betty Beauty, don't just love cosmetics, we love animals and the planet too!

Which is why absolutely none of our products or ingredients are tested on animals and we do not work with companies or suppliers that do! This is something we pride ourselves on and have done since day one of creating our company. We believe no animals should be harmed in the making of ANY cosmetics product.

Currently 90% of our packaging and product components are widely recyclable. Our mailers and packaging products are also made from sustainable materials. We are on a mission to go greener every day!