Your makeup is as important to your finished look as the clothing you wear, in fact, it can actually be more important some might say (I mean me!!).
Eyeshadow is, in my opinion, one of the most fun parts of the whole make up routine, the possibilities are absolutely endless to what you can create!
However, we know it is daunting to some people, so, if you're a newbie to applying eyeshadow, don't worry, the basics aren't difficult at all. It really is just a matter of finding the right technique and your personal style. Don't worry if it takes a few tries to get it right.
Remember - There are no rules to make up! But learning the basic guidelines will give you the confidence to big and bold the more you play with it
1. Always apply a base coat on your eyes just as you do to the rest of your face. Use a specific eyeshadow primer to ensure the smoothest, longest lasting base, read our post on Eyeshadow Primer here
2. Blend, blend and then blend some more. I can't stress this enough. Try and experiment; Blend one eye and then just use a brush and apply the other eye. You'll instantly know what I'm talking about and you'll never forget to blend again, you're aiming for a smooth transition between the shadows and your skin.
3. If you want dramatic eyes, take your eye shadow brush, dip it in water, or spritz, and then into the shadow, then apply. It will give you a much deeper, dramatic color.
Here are the standard colour guidelines - you dont HAVE to stick to these, but in the make up world, the below should be more 'flattering' when you are just starting out.
4. If you have blue eyes, wear purple, violet, taupe, gray, deep blue, and black. Funky colors include fuchsia, turquoise, and silver - these will make your blue eyes pop!
5. If you have green eyes, wear purple, plum, forest green, brown, and khaki. Funky colors include light green, gold, and bright purple.
6. If you have brown eyes, wear champagne, copper, brown, apricot, khaki, and beige. Funky colors include royal blue, tangerine, and hot pink.
7. Navy, powder blue, and charcoal are generally flattering for everyone to use! Add a pop of Silver to make it more Wow!
8. Apply a lighter shadow in the inner corner of the eye to reflect the light and make your eyes look brighter and more youthful.
9. If you want your eyes to appear larger, use a light color on the inner corner, and transition to a darker shade in the middle of the eye area to an even darker colour on the far right of your lid.
10. Practice until you get the application of your eye shadow down to a science. When you get more confident in playing around with different styles and techniques, your makeup will look more natural and more polished.
11. Try and keep your dark shadow only to the eyelids from the lash line to the crease in the eyelid. Apply your medium shadow from just below the eyelid crease to the brow bone.
12. Use a highlight or light shimmer eyeshadow (Like our Capricorn or Honeysuckle Shade in The Earth Palette) along the brow bone. Doing it this way will make your features stand out naturally and beautifully.
Remember that while you're practicing all these steps, you should take notice of what works best for you. Practice by yourself, or practice with a friend if you find it easier to ask someone else's opinion.
So go for it and remember the most important step - HAVE FUN!