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More Than Make Up: Supporting MIND

The past two years have been overflowing with uncertainty, anxiety and unfortunately for so many people, loss; loss of jobs, loss of loved ones, and in so many cases, loss of identity. Our pandemic state world has seen mental health issues skyrocket with stress, anxiety and isolation being the main culprits.

Unsurprisingly, research from the Office for National Statistics found that the frequency of moderate or severe depressive symptoms amongst adults in Great Britain increased after the start of the pandemic. A recent poll conducted for ‘Time to Talk Day’ in February 2022 showed that out of the 5000 people surveyed, 1 in 4 individuals who had experienced a worsening of their mental health for the first time during the pandemic, are still to have their first conversation about it. Whether that be due to lack of access to services or stigma surrounding the issue, whatever the reason, that 25% of people is still 25% too many.

Here at Charlie Betty Beauty, we actually began as nothing more than a Facebook group aimed at providing a safe space for women who were feeling low during the pandemic to talk about their interests in beauty as well as their experiences with mental health. Giving these local women this platform eventually grew into the Charlie Betty Beauty brand that we are today. We continue to encourage each and every one to rediscover their passions and their identities, which is why mental health, personal growth and empowerment will always be the core and heart of our business.

MIND are a UK based charity aimed at supporting and empowering anyone dealing with mental health issues. They work hard to improve services, raise awareness and promote an understanding of mental health. MIND state that they will never give up until anyone experiencing a problem receives support and respect, and neither will we, which is why Charlie Betty Beauty have proudly pledged to donate 5% of our total annual sales to MIND. Because of this life changing charity, millions of people have had access to advice and support, and they are continuing to smash through the barriers and stigma surrounding mental health.

In a positive result from the survey, 63% also agreed that overall it is generally getting easier to talk about mental health. This is exactly our aim; we are aiming to spark conversations and to create a safe space for people to express themselves, whether that be through make up and their love for beauty, or whether that be with a simple ‘hello, how are you today?’

If you wish to learn more about all of the hard work that Mind do, or if you wish to get involved with any voluntary work, you can click here for more information.

We have also recently launched our More Than Make Up monthly series where each month we feature a different MUA, blogger or influencer and talk with them about their relationship with make up and their experience around mental health. You can view our latest feature here.

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Great post! I had no idea that you started out as a Facebook group, that's amazing how much you've grown 💖

Unknown member
Mar 23, 2022
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We did indeed! :) You can read all about our story here!

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